Shayonti, the founder of Urban Medley.

Though not a fashionista, nor a designer, I dared to dream of  building a lifestyle brand which allows one to amplify one’s personal style- Something individualistic and timeless, opposed to time bound and trendy.

After a corporate career spanning over 22 years, most of which I worked to make a comfortable living, but not always the heart was in it  I decided to follow my dream alone.

I connected with my roots back in India and to promote the rich artisanal heritage which had held me spellbound as far as I can recall. What always amazed  me, was how our artisans using their traditional techniques effortlessly reflect contemporary fashion and colours.

I realized it was this ability to adapt with times that enabled the many artisanal crafts from India to stay relevant over centuries making them unique and exclusive.

At the age of 18 I left my home country, thereafter, studied and worked in various parts of the world.  Over the years I learnt to assimilate with local cultures, adapt to lifestyles,  and express myself in foreign languages. Evolving as a global citizen I always remained true to my roots and my philosophy- it gave me strength and conviction to move forward against all odds.

I feel extremely comfortable and happy being who I am and how I look. It is to such conscious consumers who celebrate their individuality, create their own style statements while being respectful to the environment, I bring Urban Medley.

My brand would like to bring you a style, that transcends place and time, working with master craftsmen and brilliant designers. Each of our product bears the hallmark of the maker making it truly exclusive.

My ideal world is where we make a choice simply because its right, where empathy is always in style, and each of us in spite of our differences in race, sex, color, religion, feel safe and comfortable.

So if you ask me, what is Urban Medley, I would say, an one of a kind lifestyle brand, which helps unfold the story behind the craft, salutes the makers, enables you to celebrate your style  being mindful to the planet.

 

The more important facts about me

I am the mother of a feisty 22 year old girl who teaches me every day to sharpen and better my skills at being a mother.

I truly believe   – “Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There’s no how-to road map to style. It’s about self expression and, above all, attitude.” —Iris Apfel

I stay in Amstelveen, a beautiful town in the suburbs of Amsterdam with my husband and daughter.  No I don’t bike but can’t live without good old Dutch Cheese.